1. “Hardly anybody reads me.”
If you believe the hype, blogs — those online journals where peoplewrite about everything from politics and sports to their personal lives— will soon be the only thing most people read.
2. “The more companies pay me, the more I like their stuff.”
Companies looking for ways to profit from theblogging phenomenon have tried everything from buying ad space on blogsto infiltrating discussion forums with hired PR shills. They’ve evencreated fake blogs to hawk their products.
3. “Did I mention I’m not a real reporter?”
With major newspapers including “The WashingtonPost” routinely hosting blogs for columnists and reporters, blogging isgaining credibility. But beware: Even those associated with mainstreamnews outlets aren’t subject to the same prepublication safeguards —editing, fact-checking, proofreading — that print publications use.
4. “I might infect your computer with a virus.”
Most web surfers know better than to click on alink promising free money or a trip to the Bahamas. But blogs cancontain malicious code just like any other site.
5. “I’m revealing company secrets.”
When Mark Jen started working at Google in 2005,he was so excited about his new job that the newly minted associateproduct manager started a blog about it, describing orientationmeetings, comparing Google’s pay and benefits package with that of hispast employer, and recounting a company ski trip. Though Jen revealednothing earth-shattering, his blog soon drew an audience eager for apeek inside the tight-lipped firm. Two weeks later Jen was fired. Heisn’t sure just what he wrote that prompted his dismissal, but “wastold somebody at the top wanted me gone,” Jen says.
6. “Just because my name’s on it doesn’t mean I wrote it.”
In 2005 New York City mayoral candidate Fernando Ferrer’s web log mentioned he’d attended public schools; in fact, Ferrer received most of his education in private Catholic schools. When confronted with the error, his campaign admitted the blog was written by a staffer. Ferrer’s predicament was hardly unusual: Politicians, business leaders and other public figures routinely employ ghostwriters to produce books, speeches and, more recently, blogs. One survey conducted by PR consultant David Davis found that only 17% of CEOs who blog do all their own writing.
7. “My blog is just a stepping stone to bigger and better things.”
In some blogging circles, scorn for the mainstream media, or “MSM,” is a virtual religion. Nonetheless, many bloggers have proven eager to join it when the opportunity arises.
8. “I can control what you see on the Internet.”
When search engines like Google calculate their search results — the list you get when you type in specific words — one of the biggest factors in determining order is the number of other sites that link to a given web page. The reasoning goes that it’s a good measure of how useful the content of a web site is to readers — and it often works in favor of blogs.
9. “Blogging just about ruined my life.”
In 2004 Oregon resident Curt Hopkins was getting ready to fly to Minnesota for a job interview at a radio station. But before he got on the plane, the station canceled the meeting. The reason? His blog, Morpheme Tales. Hopkins had made some harsh remarks in it about the Catholic Church a few weeks before the scheduled interview, remarks he suspects sank his chances of getting hired.
10. “I’m already obsolete.”
How long can the blog bonanza last? There are already signs of a slowdown: The growth rate of blogs let up for the first time in third-quarter 2006, and overall daily postings fell to 1.3 million in September from 1.6 million in June, according to Technorati. “There’s a certain faddish quality to what’s going on,” says technology writer Nicholas Carr. “We’re probably at or near the peak of popularity of writing blogs.”
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